A weekend escape for trendy Bangkokers. Pool parties, activities, and style all in a design-focused playground.

Located in the town of Cha Am along the coast from Hua Hin, this 5-star resort is perfect for a luxury beachside mini-break from the hustle and bustle of Bangkok. There isn’t much to do in the surrounding area, so this is one for pure fun and relaxation.

Why We Love It

♥ Playful and cutting-edge design
♥ Three pools, many activities, plus direct beachside access
♥ Gorgeous private pool villas available
♥ Quarterly beach party weekends

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    SO Sofitel Hua Hin is about a two-hour drive from Bangkok, making it an excellent seaside getaway from the capital. The location is remote, with direct access to a small private beach. There are regular shuttles to the towns of Cha Am and Hua Hin, but chances are you won’t want to leave the resort too often.

    Style & Design

    SO Sofitel Hua Hin is based on a fun and playful sense of design, from the mind of famous interior designer Donatien Carratier. Rooms are bright and colorful, with clashing patterns and textures, without ever being “too much”. The decor succeeds in taking classic luxury elements, such as four-poster beds and antique-inspired furniture, and making them feel fresh and modern.



    SO Sofitel Hua Hin more than makes up for its remote location with its vast selection of activities. If you’re into lounging, you can choose between the beach or one of the hotel’s three pools. If you prefer something more active, why not try out the floating obstacle course, a game on a sports court, a class like yoga or Thai boxing, or a cardio session at the gym?

    Whatever you choose, you can round it off with a massage in a starlit cocoon in the uniquely designed SOSPA, or with a meal and a drink in one of the resort’s many bars and restaurants.


    Rooms come in a wide range of styles and sizes, so there’s something for everyone. They either come in a SO Arty or SO Nature theme, the former featuring bright colors and artwork and the latter a more muted and relaxing style. The smallest room, SO Comfy, is still 60sqm, so whatever you choose you’re not compromising on space.

    The best rooms come with direct pool access, but if you’re treating yourself you might as well go for the private pool villas. These come in one and two-bedroom, so they are ideal for both couples and small groups of friends.